Strategic Marketing Plans

The purpose of marketing is to sell more products to more customers more often at higher prices.

Sergio Zyman

Simple and straight to the point. And we'd like to add a bit of our own wisdom…

Just because it's simple, doesn't mean it's easy.

A Strategic Marketing Plan is an absolute necessity if you are:

  • Striving to become a leader in your category
  • Looking for ways to differentiate yourself from the competition
  • Attempting to increase sales and profit levels
  • Ready to introduce your product or services to the world

A professional Strategic Marketing Plan defines who are you, where you fit in the marketplace, and how you can most efficiently and economically deliver goods and services to your customer.

We begin with a thorough review of your organization that will include:

  • Analysis of your trade area,
  • Assessment of the market competition
  • Comparison of products and services
  • Review of your internal & external communication strategies

We'll deliver a Strategic Marketing Plan that:

  • Clearly defines your goals and objectives
  • Communicates the plan to all members of your company
  • Prioritizes the strategic and tactical initiatives necessary to achieve your objectives
  • Guides your budgeting and resource allocation
  • Establishes financial goals and standards of performance
  • Measures your Return on Marketing Investment (ROMI)

Marketing is a science of knowing who your customer is and how to meet their needs.

Contact us today to set up an appointment to discuss how Bill Main's products and services can invigorate your business' bottom line!