Introduce your sales team to the world of consultative selling...where you don't sell products, you sell solutions. In these live, state-of-the-art programs, Bill Main teaches how to redefine value instead of negotiating price, and leverage your value-added benefits and services. These acclaimed training seminars are also available on video. Excellent viewing for seasoned veterans or new hires.

Build competence and confidence with a nationally recognized consultant and coach. The Tools of the Trade web site offers bi-weekly sales tips help your sales team leverage value-added benefits and services. A library full of ready-to-use sales tools and marketing collateral takes the work out of becoming a consultative salesperson. E-mail coaching lets you take on the tough questions and complicated problems so you can be the ultimate resource for your customers.

Our Selling Solutions and Signature Solutions books keep the tenents of consultative selling top-of-mind.

Bill Main's Sales Rep Training Tools | Bill Main & Associates Client List