Introduce your sales team to the world of consultative selling· where you donât sell products, you sell solutions. Let Bill energize and educate your sales team with one of our in-person sales training seminars: Selling Solutions, Loyalty Solutions, and Signature Solutions. Each state-of-the-art program teaches how to leverage your value-added benefits and services, and increase customer loyalty. For program details and fee schedules, please contact Barbara Geshekter.

Our acclaimed training seminar is available on video. Excellent viewing for seasoned veterans or new hires. This state-of-the-art program teaches you how to redefine value instead of negotiating price. Includes 10 autographed copies of the best-selling book, Selling Solutions. $2,500

No more wasted drive time. A series of consultative selling tools to leverage loyalty and account penetration. Bill Main gives a complete explanation of the tool and describes appropriate situations for its application. All tools have supplemental marketing materials to share with key accounts. Annual subscription rate: $249 per salesperson. Group discounts available.

Build confidence and competence by having direct access to the experts at Bill Main & Associates. Donât let tough questions or complicated problems stop you from becoming the ultimate resource for your customers. Put a nationally recognized consultant, coach, and closer on your team. $1,000

Gives you the flexibility to provide training when you want it, and how you need it. Each month Bill and Barbara offer fresh insight into the world of consultative selling, and make it easy for busy sales managers to conduct effective meetings. Valuable for new employees as well as veterans. Each volume contains a 30-minute video, plus an audio version, a Sales Managers Guide, and a Master DSR Kit for duplication. $5,000

Whether itâs a refresher course in menu engineering or a review of the seven laws of DSR consulting, Selling Solutions: Redefining Value Instead of Negotiating Price keeps the tenets of consultative selling top-of-mind. $15 ea.

From market surveys to profit scenarios to packaging, Signature Solutions: A Retail Grocerâs Guide to HMR provides the steps and protocols necessary to create a profitable HMR Signature Solution. $20 NAWGA members/$60 non-members. Quantity discounts on both books available.