Bill Main & Associates
Sales Rep Training

Tools of the Trade Seminars
Selling Solutions

Share of customer is the key to your future success. In today's highly competitive, price conscious marketplace, distributors must differentiate themselves. How? By becoming consultative salespeople.

Selling Solutions will help your sales team develop the consultative selling skills that will move the conversation away from price toward value-added products, benefits and services. Whether your customers are single-unit independents, high-profile chains, or non-commercial operators. "Selling Solutions" will provide you with a unique competitive edge and add value to the products you sell.

You'll learn how to

  • Revitalize your selling regimen
  • Outsell your competition without lowering your price
  • Convert cold calls into sales calls
  • Turn common operator problems into sales opportunities
  • Increase account penetration

A facilitated break-out session following the program helps your sales team set goals and action steps for future account activity. The workshop is guaranteed to provide a wealth of inside information about why operators select the brands they do, and how to build loyalty to your company and your products.


 


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